The South African Experience - promoting trade and tourism for South Africa

East London, Eastern Cape, South Africa


This city is situated on one of the most attractive stretches of the eastern coastline of South Africa. It is the fourth most important of South Africas ports, has its own airport plus excellent road and rail connections. It has the sleepy feel of a holiday town and nestles in amongst a number of quiet seaside resorts. Swimming, sailing, water-skiing, board-sailing, and boating are enjoyed all year round, while the river mouths, lagoons and gullies provide a paradise for fishing. Within the streets a fine art gallery, theatres, cinemas, restaurants plus many well preserved examples of 19th century architecture enhance its charm. Pride of place at East London's museum is the famous prehistoric coelacanth caught in the Chalumna River, previously thought to be extinct 50 million years ago.



Webster's




Raes Cottage












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